The world might be going visual but written communication is still king.
In this digital age where much of the content we absorb is in the form of images and videos, it is quite easy to forget that there is still a substantial amount of written content that goes into their creation as well as other areas of business communication. Infographics, video scripts, podcast scripts, and wordy images all require the work of a strong writer. Although these visual and auditory content types are what the average person sees and hears, businesses also incorporate written communication in several aspects of their day-to-day running that make written communication an asset to the business world.
Let’s discuss three areas where written communication becomes critical to business.
1. Written communication defines and solidifies a brand. – Branding involves easy communication of a product, service, person, or concept that clearly distinguishes it from others. Brands are distinguishable by logos, symbols, and colour schemes, as well as the voice, style, and tone of the writing involved in their marketing material. Writing thus becomes integral in defining what kind of business a person runs, what kind of team they have, who their target audience is, what their goals are, and why they started the business in the first place. The clearer the message of a business, the greater the level of trust built between customer and business team.
2. Written communication gets information to many people quickly. – One of the prime means of communication, internally, for employees, is written communication which heavily includes emails or the use of an instant messaging app. When managers need to get information out to staff quickly and efficiently, they send out mass emails which need to be concise and clear. Imagine how time-consuming, inefficient, and incorrect verbal communication in a business setting would be if a manager wants to get information out to all staff quickly. Even other mediums such as videos, images, and audios are not as clear and efficient and can often be viewed as less professional when it comes to communication among managers and staff.
3. Written communication provides a permanent record of information that can easily be accessed. – This is one of the most important reasons that written communication remains an asset to businesses. Companies and organizations need to have written records of their ideas, proposals, reports, facts, memos, as well as any incidents that have occurred or agreements that have been made. Human memory is not a reliable source for recording information. Even when there are physical and virtual meetings, someone is assigned the role of documenting what is said in the meetings so that there is a written record of the meetings’ events. Record keeping is crucial to the success of a business and in today’s digital age, it is now more easily accessible as most files are kept on computers.
The importance of written communication is not dwindling in the way some might imagine. Because we are bombarded by images daily, and many social media platforms have strict word counts for posts, this does not equate to any kind of replacement of written communication. It is still a necessity in many areas especially business and the way businesses market themselves.